Digital Marketing

Challenge

Drive consumers to Luxuria Homes’ new website and invite them to attend an unveiling party for their new showroom in Vernon Hills.

Solution

Coordinated mailing lists with partner vendors and distributed elegant invitations throughout the North Shore. Enticed recipients to RSVP for the event using an enclosed, interactive digital marketing disc. Used this unique media device to provide consumers with detailed examples of the high-quality work Luxuria Homes and their partner vendors are known for. Directed users to Luxuria’s new website in order to RSVP for the event, learn additional information about their services and see more examples of their beautiful work.

Results

Luxuria Home’s 3,000 square foot showroom held over 500 guests at their grand opening. PowerHouse monitored and tracked views every time a consumer used the disc to visit Luxuria’s new website. Luxuria’s email list expanded to potential customers all over the North Shore, making future promotions much easier and more effective.