|
Solution
Invent a new digital marketing campaign incorporating a magnificient
invitation with a gifted cd. Develop a Preferred Partner Progam with
industry professionals that offers a true win-win. Preferred Partners
participated in the cost of the invitation/cd mailing, which not only
included a combined database, but a high net worth list of potential new
clients.
|
|
Results
Over 250 guests attended the grand opening party including top industry
professionals, potential clients, current/past clients, press contacts and
guests of Preferred Partners. With our sophisticated digital marketing
campaign, we were able track the number of viewers of the invitation cd's
and measure the success of the direct mail aspect of the program. Costs
were shared as a result of the co-op element while Preferred Partners felt
their investment was well worth the dollar.
|
